Respect the Funk partnered with Modelo to produce real time, high impact content supporting multiple cultural partnerships including Rolling Loud and the 424 x Modelo collaboration. Our role was to capture energy as it happened and translate it into immediate, shareable assets that amplified brand presence across live events, product launches, and digital channels.

During Rolling Loud, our team was embedded on-site creating rapid turn video edits that highlighted Modelo’s integration within the festival experience, from crowd energy and artist moments to branded activations. The content was designed to feel authentic to the culture while maintaining Modelo’s premium brand identity, allowing the partnership to live natively within the moment rather than as an interruption.

For 424 x Modelo, we supported the launch of collaborative products and events by producing visually driven edits that blended fashion, culture, and lifestyle. These assets helped document the collaboration while simultaneously fueling social momentum and extending the life of the activation beyond the physical event.

Through fast execution, strong visual storytelling, and platform ready delivery, Respect the Funk helped Modelo turn live moments into scalable brand content, reinforcing their presence at the intersection of music, fashion, and culture.