Execution
A narrative led tour spot built to celebrate a 30 year legacy and launch a nationwide co-headline run with cinematic impact.
Client:
Stone Temple Pilots x +LIVE+
Project:
Tour Announcement Video (Hero Film + Social Moments)
Created by:
Respect The Funk
The Jubilee Tour celebrating the 30th anniversaries of STP’s Purple and +LIVE+’s Throwing Copper
The Goal
Create an announcement piece that feels bigger than a post something with story, personality, and replay value while clearly driving the tour message and on sale moment for a major Live Nation produced run.
The Challenge
Tour announcements have to do two things at once:
- Spark emotion and nostalgia for longtime fans, and
- Deliver the info fast enough for social attention spans, without looking like a standard promo.
- This launch needed to communicate scale (19 city run), legacy (30 year celebration), and momentum in a single piece.
Our Approach
- 1)Narrative first creative
- We built the announcement like a short story anchored by performance and production design so it lands as entertainment, not just advertising.
- 2) Cinematic production + intentional set design
- A controlled visual world (set + actor performance) gave us a premium, branded look that stands out in feed and holds attention.
- 3) Edit built for distribution
- We structured the hero cut so key beats can break cleanly into short social moments (teasers, countdowns, on sale push), keeping the campaign flexible across platforms.
What We Delivered
- Hero Tour Announcement Film (website + YouTube + social anchor)
- Social-first cut points for short form rollouts
- SFX/VFX finishing to elevate impact and pacing
The Outcome
A launch-ready creative asset that frames the Jubilee Tour as a true moment, two iconic catalogs, one shared celebration, supporting the broader announcement push across official channels and partner pages. Stone Temple Pilots+1
CREDITS
- Created by: Respect The Funk
- Directed: Gabriel Santos
- Director of Photography: Ben Harvey
- Produced: Nathan Doherty
- Editor: Aiden Wilde
- Associate Producer: Solomon Doherty
- Actor: Nick Scott
- Set Designer: AJ Tolentino