L’Oréal Matrix – Los Angeles Activation

Credits

The Challenge

L’Oréal Matrix needed to activate in Los Angeles in a way that felt authentic to and could scale across social through trusted voices. The goal wasn’t just visibility, but momentum: real-time content that felt native to the platforms and creators delivering it.

The Approach

Respect the Funk partnered with Matrix to produce a multi-day marketing activation, capturing and creating content in real time across a network of influencers and creators. Instead of one hero video, the strategy focused on volume, velocity, and authenticity and delivering multiple pieces of social-first content each day while the energy was highest.

We handled end-to-end execution:

The result was a content ecosystem that felt organic, current, and culturally aligned, built to live where audiences already are.

The Execution

Rather than forcing a campaign message, we let creators lead, amplifying Matrix through lived moments, not scripted ads.

The Impact

This activation reinforced Matrix’s presence in culture, and demonstrated how fast, creator-driven content can outperform traditional campaign structures.