Execution
Shakira World Tour
To create a global announcement film that reignited Shakira’s legacy and set the tone for her long, awaited return to the world stage.
Creative Direction & Production
Respect the Funk led concept development, direction, and full service production, aligning creative vision across Shakira’s team and Live Nation’s global marketing department.
Post-Production
RTF handled the final edit, motion graphics, color, and mix, delivering the master film plus social optimized versions in under 72 hours.
Results
- Official Global Launch: Served as the hero asset announcing Shakira’s Las Mujeres Ya No Lloran World Tour 2025.
- Viewership: Surpassed 100 million combined views across platforms within the first week of release.
- Fan Engagement: Tens of thousands of reposts, duets, and media pickups, trending on X, Instagram, and YouTube within hours.
Commercial Impact:
- 1.3 million + tickets sold within first 25 Latin American shows.
- 950,000 tickets sold in under two hours for initial release.
- US $178.6 million + gross reported across early tour legs.
- 82 shows confirmed worldwide (2025 run).
Impact
The Official Tour Announcement became more than promotion, it was a cinematic re entry for one of the most iconic performers alive. For Respect the Funk, it marked a milestone in global scale creative storytelling, showcasing the ability to deliver major label results with independent speed and style.
CREDITS
- Created by: Respect The Funk
- Directed: Gabriel Santos
- Editor: Aiden Wilde
- Produced by: Solomon Doherty
- Associate Producer: Nathan Doherty