SSBD x Wefunder

“Own a Piece of the Festival Magic”

Challenge
SSBD, while beloved, needed capital to scale authentically without losing its independent identity.
The campaign had to reflect the festival’s unique culture, so the content and video needed to feel insider and authentic, not typical corporate investor pitch.
It needed to convert festival fans into investors (a different behavior) while retaining brand trust and community credibility.

Approach
A narrative film was developed that showcased the SSBD experience: the people, place, vibe, community.
We emphasised the “you’re part of the story” message: the viewer is invited in.
The visual style leaned into festival aesthetics: immersive, experiential, live energy, human moments.
Delivered edit versions for both investor-pitch channels and social community push.

Results
Raised US$562,439+ from 75+ investors on Wefunder.
Festival highlights: Over $1M+ revenue annual target; community-driven model with 30% YoY growth and 40%+ return rate of attendees.
Content served dual function: investor raise and brand-community piece, helping SSBD further position itself as “built by fans, for fans.”
Created a strong piece for your portfolio that shows you (RTF) can bridge culture, community and capital

Impact

This case demonstrates that you can take a creative project from a live event environment and turn it into investment grade storytelling, showing your ability to craft content that serves brand, culture and business.

For your brand deck, this adds a community ownership story, complementing your artist-driven, brand driven, global campaign pieces.