Execution
Scope
79 shows across North America & Europe (tour ran Mar 1, Oct 11, 2024).
Promoter
Live Nation (primary promoter on the run).
Support
Monica (NA leg), BIA, Tyga & Skillibeng (later legs).
“Nicki Minaj, Gag City (Pink Friday 2 World Tour)” Global arena tour • Promoted by Live Nation
Purpose
Capture the business impact and cultural reach of Nicki Minaj’s Gag City era how a fan-sparked aesthetic and a Live Nation, scaled tour translated into record box office, sell outs, and sustained social heat.
Concept
A meme born “Gag City” visual world (pink, futurist, fan built) became the tour’s marquee brand language and engagement engine, fueling UGC waves before and during dates.
Distribution
Owned & Social: Live Nation pushed Gag City highlights and milestones across IG (e.g., “Gag City forever” record posts/teasers).
Press/Trades: Boxscore updates throughout the run (Billboard) and touring charts (Pollstar).
Results
- Total Gross & Attendance: $108.8M gross / ~787,000 tickets from 70 reported shows (final reporting set; ~$1.55M avg. gross & ~11.2k avg. tickets per show). Highest grossing tour by a female rapper; top tier all rap ranking.
- North America (first leg): $67M gross, 439,000 tickets sold (Boxscore).
- Rankings / Year End: Featured among Top Rap Tours of 2024 (Billboard year end recap).
- Live Nation social proof: Gag City milestone posts from @LiveNation driving ongoing engagement (e.g., celebratory reel + feed post).
Notes & framing you can use in decks
- “Record setting arena run with Boxscore verified milestones; Live Nation scaled the Gag City brand from meme to marquee.”
- “Fan led creative (Gag City) amplified by promoter distribution = outsized UGC and sell through.”
CREDITS
- Created by: Respect The Funk
- Directed: Gabriel Santos
- Editor: Matt Frieheit
- Produced by: Nathan Doherty