Respect the Funk partnered with Converse Skate to produce real time social video content supporting a collaborative shoe launch with professional skateboarder Louie Lopez in Los Angeles. The project centered on capturing the energy of the collaboration as it unfolded translating a physical launch moment into immediate, culture-first digital storytelling.

RTF operated embedded on site, filming and editing short form content throughout the event. Our focus was on movement, texture, and community, highlighting the product, Louie’s presence, and the surrounding skate scene in a way that felt native to skate culture rather than traditional advertising.

By delivering edits during the event, Converse Skate was able to publish content while momentum was at its peak, extending the impact of the collaboration beyond the space itself. The resulting social first videos reinforced the authenticity of the partnership and positioned the launch within the broader skate community through timely, visually driven storytelling.