For their worldwide reunion tour, Live Nation needed a promo video that could honor decades of mythology while still cutting through modern feeds and energizing a new generation of fans.
This wasn’t about hype for hype’s sake. It was about scale, spectacle, and emotion to deliver a piece of content worthy of one of the most iconic tours in music history.
The Approach
Respect the Funk partnered with Live Nation to create a high-impact tour promo designed to live across global digital platforms, social channels, and tour marketing touchpoints.
The strategy was simple and intentional:
- Lead with energy and legacy
- Capture the live experience fans come for
- Package it in a way that feels current, fast, and platform-native
Rather than overproducing, we focused on found footage, momentum, and storytelling to shape it into a modern promotional asset.
The Execution
- Tour promo video supporting a global reunion tour
- Editorial pacing built for social and digital rollout
- Visuals designed to translate across regions, platforms, and audiences
- Close collaboration with Live Nation to ensure brand and tour alignment
- The final piece functioned as both a marketing driver and a statement of scale, reinforcing KISS’s legacy while fueling worldwide tour awareness.
The Impact
- Global-facing tour asset distributed at scale
- Content engineered to energize fans and support ticket momentum
- A modern promo built for one of the most storied acts in music
This wasn’t just a recap — it was a rallying cry for fans around the world.
CREDITS
- Directed: Gabriel Santos
- Produced: Solomon Dohert
- Editor / VFX: Aiden Minton
- Associate Producer: Nathan Doherty