Respect the Funk partnered with Red Bull Records to produce social-first campaigns across cultural properties including Rap IQ, Culture Clash, Spiral, and Batalla, where brand identity and music culture meet in real time.

RTF focused on creating short-form, top-of-funnel content that captured the raw energy of artists, performances, and crowd moments, translating them into fast-moving clips designed for discovery. Each piece was crafted to feel native to music culture first, allowing the brand to show up authentically through sound, movement, and moment, rather than traditional promotion.

Our approach prioritized volume, velocity, and cultural fluency, clipping standout moments and shaping them into platform native assets optimized for Instagram, TikTok, and YouTube Shorts. The result was a steady flow of scroll stopping content that introduced new audiences to Red Bull Records’ programming while reinforcing its position at the intersection of music, competition, and culture.

Through intentional social storytelling and rapid execution, Respect the Funk helped Red Bull Records turn live music moments into scalable awareness, proving how brand and music can coexist without compromise.