Respect the Funk developed a campaign film concept for Versace Eros Fragrance, drawing creative inspiration from the iconic Channing Tatum x Versace Eros campaign that defined the fragrance’s modern masculine energy. The project explored themes of strength, confidence, and sensuality through movement driven, cinematic storytelling.

RTF led the creative development and production of the piece, translating the core visual language of Eros into a contemporary, social first film. Featuring supermodel Jordan Barrett, the work focused on mood, physical presence, and fashion forward visuals prioritizing atmosphere and character over traditional product forward advertising.

The resulting film was crafted as a high end creative asset designed to live across digital and social platforms, showcasing Respect the Funk’s ability to interpret legacy luxury campaigns and reimagine them through modern execution, elevated visuals, and culturally relevant storytelling.